Les Eaux Primordiales

An Eau Primordiale fragrance becomes unique the moment it encounters its wearer. To wear it is to express it. To wear it is to express yourself. Merging craftsmanship and a revolutionary creative approach, Arnaud Poulain has invented a physical process that imparts this vibrancy. For this inventor, the dream is the starting point. The dream then gives way to transcendence. This is followed by a constantly renewed and sensitive creative pathway that shapes a radically original product. "You don’t create a fragrance. You invent a fragrance”. In these words, Arnaud Poulain explains the genesis of his collections which he invites us to re-enact. In the crucible of craftsmanship, rooted in the black lands of Northern France, La Manufacture is fired by powerful yet discreet expertise. Here, every stage in the conception of a fragrance is supported by high precision mechanics. Once released, the fragrance comes into its own and is invented on its wearer, like rebellious chemistry, a song of particles, the expression of pure life. It's a story that surprises us, a dream that is almost tangible. As Arnaud Poulain says: “living life means taking your dreams by surprise”. www.leseauxprimordiales.com